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MRKT 335: Retail Management (Nicholls)

Useful Publications and Where to Find Them

These publications may contain useful historical articles about your retailer or their business and marketing practices. There are many more, but these are three good sources to start with.

Before You Begin: A Pep Talk From Your Business Librarian

As you search for information for your project, you will find that locating business information is not  easy. Keep in mind that not every business information question has an exact answer (or even a good answer) and that sometimes you will have to use data available to estimate or make your best guess. Don't be afraid to use the boxes on the right to reach out to the librarians at Bailey Library for help. Remember: Marketing is your business. Information is our business!

Taking the Plunge - A Brief PowerPoint Guide to Your Project

Further Investigations

To search for more library information about your retailer, try using the Company Research, Industry Research, and Library Research Tips tabs.

Subject Guide

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Rocco Cremonese
he/him/his
Contact:
201 Bailey Library
rocco.cremonese@sru.edu
(724) 738-2657

Research Help

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