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MRKT 230: Principles of Marketing (Nicholls)

General Tips

  • When in doubt, reach out!
    • On the SRU/Local side of things, your librarians and Career Education and Development office are excellent resources.
    • Nationally, many employers and graduate schools have Human Resources or Graduate Admissions departments that will help you answer difficult questions.

INVESTIGATE THIS FIRST, IF YOU HAVEN'T

All About Jobs

What should I be looking for?

Looking International? Try these:

Learn About Potential Employers with Library Resources

Company Research can help you answer questions related to your job search, application, or interview. These questions include but are not limited to:

  • Which companies might I want to/be able to work for?
  • Where is your company's corporate website?
  • What is your company's history?
  • Has your company been in the news lately?
    • If so, for what?
  • What is the company's culture like?
  • Where does your company operate?
  • Who are your company's closest competitors?
  • What are their strengths, weaknesses, opportunities, and threats?

Learn About Your Employer's Industry

Industry Research can help you answer questions related to your job search, application, or interview. These questions include but are not limited to:

  • What is your company's market share?
  • Which industry or industries do they operate in? 
  • Is the industry shrinking? Growing? Staying the same?
  • How might this industry look in five years, ten years, twenty years?
  • What are your company's closest/fiercest competitors?