| If you need: | Try using: |
| A Starting Point | Business Insights: Global or Business Source Complete. Each of these databases contain a variety of reports, academic literature, and news sources. |
| Annual Report (10K) | For an annual report required by the U.S. Securities and Exchanges Commission, use Mergent Online or EDGAR. (EDGAR is free but can be difficult to use.) |
| Annual Report (Glossy for Shareholders) | Try visiting the company's corporate website and look for a section labeled for shareholders or investors. You will often find annual reports and letters/information from the CEO to shareholders there. |
| Case Studies |
Go to Business Source Complete, start an Advanced Search, and select "case study" under document type before adding search terms. You may also want to try searching the library's Discovery Search for "Case Study" and "Business" or other keywords, filtering the source type to journals. (See this link for example.) |
| Chief Officers | Business Insights: Global, Mergent Online |
| Company Profiles | Business Insights: Global, Business Source Complete, Mergent Online |
| Company Competitors | Business Insights: Global, Mergent Online |
| Country Information and Reports | GlobalEDGE, Global Road Warrior, Business Insights: Global, Mergent Online (under Company Insights Tab) |
| Customer Demographics | Mergent Online, Census.gov |
| Employee Information | Business Insights: Global |
| Financials | Business Insights: Global, Mergent Online |
| Industry Reports | Business Source Complete, Business Insights: Global, Mergent First Research |
| Industry Websites (Professional Organizations) | Mergent First Research |